Shownotes:
Dive into this convo where Stacey Ross Cohen spills the tea on the importance of personal branding and how kids can discover their superpower so they can slay college admissions, snag that dream job or internship, and live their best lives. Get ready to be inspired to stretch beyond your comfort zone and learn how her new book, Brand Up: The Ultimate Playbook for College & Career Success in the Digital World, can empower each of us to tap into our unique talents and bring our A-game to any situation.
About Our Guest:
Stacey Ross Cohen is an award-winning brand professional who earned her stripes on Madison Avenue and major television networks before launching Co-Communications. A TEDX speaker, Stacey is an author (Brand Up) and contributor at prominent media outlets (Entrepreneur, Huff Post, Thrive Global). Stacey has been recognized as PRSA practitioner of the Year, City & State NY/Power 100, and Forbes Enterprise. She holds an MBA from Fordham University and Media/Technology certificate from NYU Leonard Stern School of Business.
Website: cocommunications.com; brandupbook.com
Instagram: @staceyrosscohen
Twitter: @StaceyRossCohen
Stacey's book Brand Up: The Ultimate Playbook for College & Career Success (Post Hill Press/Simon & Schuster) is out!
About Lainie:
Lainie Rowell is an educator, international consultant, podcaster, and TEDx speaker. She is the lead author of Evolving Learner and a contributing author of Because of a Teacher. Her latest book, Evolving with Gratitude, was just released. An experienced teacher and district leader, her expertise includes learner-driven design, community building, online/blended learning, and professional learning. Learn more at linktr.ee/lainierowell.
Twitter - @LainieRowell
Instagram - @LainieRowell
Evolving with Gratitude, the book, is now available! Purchase here!
You can also get bulk orders for your staff (10 copies or more) at a discounted price! Just fill out the form linked below and someone will get back to you ASAP! bit.ly/ewgbulkdiscount
Transcript:
Lainie Rowell: [00:00:00] Well, hello friends. I gotta tell you. I had trouble falling asleep last night. I am so excited to talk to my friend, Stacey Cohen. Stacey, welcome. Thanks for being here.
Stacey Ross Cohen: Oh, thank you. Talk about Gratitude. I am so grateful to be here with you Lainie, and I know we're gonna have a great conversation.
Lainie Rowell: I know we are. You're one of my new favorite people. We've only known each other for a little bit of time, but I feel like we're lifelong friends.
Stacey Ross Cohen: 100%. 100%.
Lainie Rowell: Well, let me tell our listeners a little bit about you, and I want you to really jump in and highlight some of the things that I will be insufficient in covering. Stacey Ross Cohen is an award-winning brand professional.
She's worked on Madison Avenue, she's worked for major television networks, and this was all before launching Co -Communications. Now, friends, that's not all, she's also a TEDx speaker and the brilliant author of the book Brand Up, which I'm gonna make sure we talk about because I got a sneak peek and it's amazing.
So, Stacey, that was insufficient. Please fill in the blanks.
Stacey Ross Cohen: Oh, you're too kind. So I, I think first of all, you did an amazing job talking about me. I'm definitely a multi-dimensional person and also I've had my own business for 25 years and really was a very short stint in corporate.
I worked at CBS, I worked at a big ad agency, but entrepreneurship was always in my DNA. As a matter of fact, I started my first business when I was 14.
Lainie Rowell: Oh wow.
Stacey Ross Cohen: So a lot of the clients that we work with, yes they're bigger brands, but also love to work with startup companies and also helping individuals develop their personal brand and become subject matter experts, thought leaders in, you know, in their particular fields.
And in terms of the work that Co -Communications does, anything that falls under the marketing umbrella. So I would say largely a lot of that, public relations, social media, content development, but we also build websites, logos and direct mail advertising. There's some things that we don't do in-house that we partner with others, search engine marketing, SEO, video production.
But otherwise we are everything marketing. And just being a woman in business, probably one of the first things that I did because a lot of people say, you know, how, why? You know, did you start your own business? Were you nervous? Those are typical questions that I'll get, especially from women that are considering starting their own business.
And I guess because I also grew up with entrepreneurial fam, you know, parents and seeing them start businesses, it just came so natural to me. But one of the first things I did at the same time, starting co communications is I joined a women's group. And you know, I think one of the things I'm most passionate about is helping women in business.
You know, have their own businesses and also women professionals. And I really attribute that to the success of my agency because again, not only did I join the organization, it was called, it was an association of women business owners. Not only did I join, but then I jumped on their board of directors and that's where my first influx of clients came from.
But the meaningful relationships and you know, my superpower, I guess you could say is, is building relationships and connecting people and this really does have to do with, with Gratitude, it's like, the act of service, the act of helping others and, and not having an agenda, right?
Not saying, well, if I do this for you, you'll do it for me. That is so not where I come from it's from a genuine place of, of wanting to help.
Lainie Rowell: And I can attest to this because from the moment, and maybe we should explain how we came to know each other.
Stacey Ross Cohen: Yes, I would, I would love that.
Lainie Rowell: Because my background is education and the listeners are predominantly educators and my mom and they might be wondering, how did our paths cross? And it's that you wrote this amazing book that is actually about empowering youth in their post k12. I mean, not just during post k12, but preparing them for success and for wellbeing. And I love this book so much. I still don't know how you came to find me, but I'll take it and I'm real happy about it.
Stacey Ross Cohen: I feel that maybe we were LinkedIn...
Lainie Rowell: Oh yeah.
Stacey Ross Cohen: Like first connections. Yeah. I think we were first connections and then when it came time to figure out. ...and I was very selective, like, who do I want to endorse this book? And yeah, I have like some heavy hitters and, and I'm so fortunate, like Barbara Corcoran, as you know, I got an endorsement from her, which is on the cover of the book, but I've wanted, I wanted people that, that really resonated with the topic.
Lainie Rowell: Yeah.
Stacey Ross Cohen: And also were just in sync with the messaging that the book... In the value that the book is bringing to to high school students. And then I was like, I, I need to get in touch with Lainie. And I knew you didn't like, really know me that well, but I was like, you know, let me just give, give a choice.
I was like, Hey, I have this book. I probably sent you like a synopsis on the book. Would you be willing to give me an endorsement? So that's how our beautiful relationship started.
Lainie Rowell: I still remember opening that email and the first one got caught in my heavily aggressive filter and thank you for following up.
And then I was like, oh my gosh. Not only did she ask me, she wanted to do it enough that she actually followed up, I love this woman. Of course I'll read her book. And I fell in love with you as I was reading the book, cuz you know, you have such a beautiful, engaging way of writing and I felt like I was getting to know you through it.
And then we ended up actually connecting afterwards and talking live like we're doing now. So it has just a complete highlight of the year for me to get to know you
Stacey Ross Cohen: And for me too. And I am counting down the days until you come to New York.
Lainie Rowell: I will be there end of April. I'm so excited.
Stacey Ross Cohen: I'm also hoping because I'm gonna need my Lainie fix, so I'm hoping to do, you know through the book launch tour and appearing at Barnes and Nobles and some independent bookstores. And I'm definitely planning on, on doing a California stop, so I know we'll be seeing each other after our first live meeting in April.
Lainie Rowell: Well now I'm just flooded with happiness chemicals cuz I am so grateful that I get to see you in person.
I know for sure in April. And then if I get to see you again, that is definitely something to be grateful for. And I just wanna make a quick connection because some people who are listening, know me really well, like my mom and some don't and so...
Stacey Ross Cohen: Hi mom. Hi.
Lainie Rowell: Exactly. So some people might be wondering like, well, wait, how did Lainie, who has been talking so much about Gratitude for the last few years, how did she end up getting connected with someone who's writing a book on branding and how to help high school kids in their post K12 continued success and I see the connection right away. I do have a long history of promoting the positive use of social media, which is not something that has always been embraced by educators and what I love about even just the internet in general is the great democratization that it creates. And so one of the most beautiful things, there's too many, I have a very nice review that I will share parts of, but one of the things that I just fell in love with, with this, and it's not just about going to college.
It's about what are we gonna do to be college and career ready and the way that it just opens up the world to everyone. And I think especially in the last so many years with all the scandals about getting into college, there is this idea that the way to get into college is to write a check and what I love about your book, and I want you to be able to talk about it, we're going to get into the Gratitude questions, but if you wanna give a, a quick little bit about this, that it doesn't matter, your zip code, learning differences.
Be really strength-based and focus on what you're good at and your passions. And I, I could just go on and on, I found it so empowering and as the mother of a 12 year old and a nine-year-old, I've already started thinking about post K-12 and so...
Stacey Ross Cohen: Well, I love what you just said because this book and this is really important to me... This book is not just for the kids that want to go to the Ivy League schools. This book levels the playing field for all kids. So it's for kids that may want to go into a trade like hairdressing or carpentry or the kid that, like myself at age 14, you know, I started my first business, they have that entrepreneurial spirit and maybe they created an Etsy store in high school and maybe have the intention to go to school at some point, but they're, at the height of their success so want to continue that route. And the interesting thing about the book... there is a large component about branding and figuring out, what is your superpower?
A lot of people don't like the word personal branding. I just wanna put that out there because personal branding is, it's not about me, me, me. It's about what is your value to others? So it doesn't matter if it's a college admissions officer that's looking at the application and they've got a hard job, and on average the college admission officer is spending max 10 minutes per applicant.
So how do you stand out? It's the same thing if you're interviewing for an internship or a job, it's like, why should someone choose you? What value are you bringing to them? But there's also a lot of essential life skills that I include in the book. There is actually a chapter in entrepreneurship.
There's a chapter on LinkedIn. I feel that every 16 year old should be on LinkedIn. There's a chapter on networking. You know, the sooner you build that networking muscle, look, my kids are like a little bit more than a decade older than you. I have two girls in their twenties. They're finally starting to listen to me.
I always told them...
Lainie Rowell: wait, there's light at the end of the tunnel. My kids might listen to me.
Stacey Ross Cohen: There is. There totally is. I used to say to them, Look, it's like you're both two very bright girls, but it's not just what you know. It's also who you know in this world. So networking is really key. The sooner we can get kids comfortable with networking, and this doesn't mean like sending someone a text, but, but face-to-face networking, you know, the more prepared they will be for college and ultimately, their career.
There's templates on what to write, like, how to say thank you for an exploratory interview or for an interview with a college admissions officer. So it's really important life skills. There's even a chapter on empathy. On doing good. That's my last chapter.
Lainie Rowell: I mean, you couldn't segue us better to gratitude because you're talking about all these life skills and you talk about how important, and you even said this earlier, one of your essential pieces of your work is building relationships, and I think that the kids and the adults, for that matter, who are going to be successful now and tomorrow and into the foreseeable future are those who prioritize relattionships.
Understand how important it is to effectively communicate and to be grateful. I hear that in you, which is why we're just sisters at heart, right?
Stacey Ross Cohen: A hundred, a hundred percent.
Lainie Rowell: I wanna put this out there and we're friends, but you're not paying me to say this. I am well into adulthood, well into my career, and I got tips from reading it. So I know your target audience is teenagers, but is it fair to say that there's something for pretty much everyone?
Stacey Ross Cohen: Interesting that you say that. And I know we're gonna get to see the gratitude component, but my dream is to get this book in every high school across the country, but I'll bring it a step further and then to get it translated into 20 more languages, because I feel that this needs to also, and there are some very progressive schools out there, as, as both you and I know, but I just feel that these are important life skills. But the interesting thing about the book is that yes, this book could be for a 50 year old mom that her time taking care of her kids, but was formerly a lawyer and wants to get back into the workforce.
How does she reinvent herself? And as a matter of fact, the publisher is so happy with the initial you know, pre-selling stage of the book.
Lainie Rowell: Oh, yeah, already number one new release.
Stacey Ross Cohen: Yeah. Yeah. We're already talking about 2024 coming out with a book, and there'll be a lot, just a lot of reframing, but for college students and early career. I could write a book for real estate agents.
Yeah. So it's kind of like Brand Up as the umbrella, like chicken soup. Type of, you know, hierarchy.
Lainie Rowell: Now I see everything through a lens of gratitude, so this is me, but I think you're with me on this, that you can make the connection to gratitude as well so before we dive into even more specific connections about gratitude and your work, I would love it if you could just give us a quick, this is what gratitude means to me...
Stacey Ross Cohen: Yes, yes, yes, yes. You know, I love this question and I probably don't have just one answer. One of my favorite songs, oh my God. And, and I forget who does it, "always be humble and kind".
Lainie Rowell: Yes. Tim McGraw? I think that is Tim McGraw.
Stacey Ross Cohen: Yes. Yes, yes. Tim McGraw.
Yes. That song speaks so to my heart and soul, and we've had a lot of conversations about relationships. Gratitude to me, helps to connect with others and build relationships of trust and mutual respect. And to me, my life is all about my relationships and their sacred.
It's about feeling thankful for what you have, even if it's just the little things. And, and I also think it allows us to focus on the positive things in our life. You know, it's so easy to just draw out the negative things that happen in our lives, and negative things are going to happen.
But if we can focus more on the positive things. But I also think it's acknowledging the people in our lives. It's acknowledging them who have gone out of a way to help us and and just show them appreciation and do not take things for granted. As a matter of fact, I think we have to practice gratitude on a daily basis.
I feel like it should become a routine, right?
Lainie Rowell: Yeah.
Stacey Ross Cohen: There isn't a day that I am not grateful or express my gratitude. And, and also I think there's a lot of benefits to gratitude, and you probably know the statistics better than me, but I know that gratitude it's linked to health benefits and mental health, emotional and, I think people that don't live a life of gratitude, they're missing the meaning of life.
Lainie Rowell: Yeah, I totally agree. , And , yes, I talk about the benefits a lot and sometimes I'll say, oh, the health benefits, and people assume, I mean, just mental health, but it's actually physical health as well.
There have been studies, the gold standard of research, control groups and everything. Not to say that gratitude's gonna cure cancer, but they report less pain, they recover quicker. There's all these benefits.
You are gratitude personified to me. I am so happy to have you on this podcast. And I wanna get to the second question because I... , can you all tell, I'm trying to be a task master here because I could talk to Stacey for hours. And I'm really trying to keep this a 30 minute podcast, but I wanna make the connection to your work.
And we've talked a little bit about that already, but I wanna know if you wanna dig into any more specific, but you can also talk about your personal life as well, but like, what does this look like for maybe a high school student? You've mentioned the thank you notes after an interview or things like that.
One of the things you said in your book is college admissions officers and employers for that matter, are looking at what people bring into their culture. It's more than just knowledge and skills.
It's really like, okay, this person is coming into our culture, "what are they bringing?" What are you hoping people know about you as far as experiencing and expressing gratitude?
Stacey Ross Cohen: It's interesting because I'm running an agency for 25 years and there have been people that of course come and go.
But I also have what I consider my lifers. I have a lot of people that have worked at the agency for 10 years plus. So matter of fact, my first hire, I hired her as an intern when I first started out. She is still with me. She left for a little while. And then, and this has happened with a lot of my people that, that they've left and they see, wow, I think I like the culture at Co -Communications and I think it's because there is a culture of gratitude that I've established for the company. I truly appreciate everybody's efforts, and I also acknowledge. I also believe in empowering people, especially, I have a lot of women that work for me.
I have, two men. I find, you know, some of the women that have worked with me throughout the years, some of them lack confidence and if someone lacks confidence, showing them gratitude and playing to their talents and strengths will just make them feel good about themselves. Let them stretch outta their comfort levels and just, just do better work for our clients.
It's really this beautiful confluence of that it's coming from a genuine place for me, and I will always say to them, take chances. I want to stretch, I wanna grow people. I have two mantras and every one of my staff knows this. I always say to them, I don't wanna hear the words, "I can't."
And then along with that, and you'll love this, I always say, "I want you to be problem solvers, not problem spotters", because it's so easy to find a problem and just, say, oh, I tried to email this person 10 times and they didn't respond. Okay, well you tell me some other things that you can do. Maybe there's another person that you can reach out to, maybe you can send them something physical in the mail that will really pop up and grab their attention.
Not only do I thank my staff endlessly like even during Covid, a perfect example, and, you know, I, I have no ego.
Lainie Rowell: Oh, when you said the Tim McGraw humble and kind like that is you.
Stacey Ross Cohen: And it's you too. So during Covid, and I could tell a lot of the parents, they have young kids and I'm sure, look, it's like my kids, they were recent college grads, but it was even tough with them and everybody moved in, but it was particularly more challenging. How do you manage work and you have young kids and the whole online thing, especially at first it was not working and the moms really, were so stretched.
So then I just came up with an idea, you know what, I'm going to send everyone a covid survival kit. And just little things like that make a difference. And these things just pop into my head like this last Thanksgiving, you know, Thanksgiving should be every day. And I was just thinking, I wanna do just a little something for my staff and I spoke to Jess, who is my business partner. I'm like, what do you think about the idea of let's just send everyone an Amazon gift card.
Boom. Like it's just a hundred dollars, you know? Thank you for all your hard work, you know, just little things like that. It makes all the difference in the world, right?
Lainie Rowell: It really does. And there's the love languages, drill it down a little bit further, but with gratitude, at least what I think of as the three big buckets, is words, gifts, and connections.
Those three things I see you doing all the time. We know that some people maybe they prefer gifts or they prefer words like words of affirmation. But I think we can be really thoughtful in doing all the things. So you've already talked about it, right? You've talked about how you're doing all three of those things because you're giving time, you're amplifying people, you're giving them words of encouragement and affirmation.
And then now gifts. This is just who you are. It's so your everyday life.
Stacey Ross Cohen: Yes, yes, yes. And thank you for that. But, but I have to tell you even another example is with the book, you know, the iteration before this book was actually, and it was all but written for one chapter.
When I spoke to a new publisher, I said, you know, I have this book for parents to help them navigate their kids through college admissions, and I'm also working on a companion book for teens, and he did not have interest in the first book. He's like, let's do the companion book for teens, and it just poured out of my mouth.
I'm like, that's great because I really, in my heart, I love youth organizations. One of my clients for 18 years, Boys and Girls Club, I'm gonna reach out to the Boys and Girls Clubs of America and other youth organizations like the Y and I wanna donate books, and not just give books, but also I wanted to teach them to fish.
Lainie Rowell: And I have to say and I'm not trying to bring it back to me, but just to give an explicit example of how I saw this, is that you forwarded me an opportunity that I will tell you halfway down I was like, oh, they're not gonna be interested in me. And then I was like, No, Stacey sent this to me. I'm gonna keep reading. And then I looked and everything that was required, I was more than competent at. And I was like, I'm doing this. Thank you, Stacey.
Stacey Ross Cohen: Yay. And you stretched out of your own comfort zone. And, I want to help create tomorrow's leaders, let's say, through, through this book. And so they need all these essential life skills to be able to get there. And a lot of it is not necessarily coming from the parents or the schools. But the other thing is that these youth that are feeling lost or, or, or, you know, lacking confidence.
Those are the ones that it's my gift to them, it's my act of service because how lucky am I to, to have this opportunity to publish a book? Do you know what I mean? And it's, it's just like, if I could change, one kid's life, it would be meaningful, but I wanna change millions of kids' lives.
Lainie Rowell: I have no doubt you will. And I wanna circle back to something you said earlier about branding isn't about me, me, me and kind of my take on it and you've even helped me kind of solidify this in my mind is... cuz like you said, some pushback about branding and I'm like, no, this is about highlighting your gifts and how you can be of service to other people.
This is not a me, me, me. I want to be a famous YouTuber or anything like that. Which by the way, there's nothing wrong with if you do wanna be a famous YouTuber.
Stacey Ross Cohen: No, no, absolutely not.
Lainie Rowell: But I think that that's what sometimes. Someone of my age, my generation, our mind goes to is like, they just want to be famous.
Well, well, I think it's more than that. Even if they actually said that, I would dig deeper because I think if they're musical, maybe it's that they're passionate about music and they wanna share their gift with other people. If they're passionate about cooking, they wanna share that gift with people. So to me, when I see these kids on the socials doing a heck of a better job than I am about getting my stuff out there I go, oh my gosh, I'm so happy they're sharing that because they have so much to offer.
So I'm, I'm grateful for that, and I'm grateful that you are bringing this message straight to the teens, but also that this message is fully applicable. I think everyone should read the book. I'm just in love with the book.
Stacey Ross Cohen: There's a physical copy on it's way to you, but, just to get back to what you just said, I love it because yeah, that's my obstacle to overcome because a lot of people don't like the word personal branding, but it really is what it is.
And look, my agency, we work on branding products or services. Not to commoditize, and that's what the issue is, commoditize a human being, that's like the pushback that I'll get. The same principles apply to, whether it's a product or a service. It's like, why should I choose you? So when you're at the supermarket debating between a laundry detergent, it's like you're thinking about, well, this is better for the environment. It's like what the value is. And to me, personal branding is not a luxury. It's not what the Kardashians like, that's, that's not it. It's a requirement because decisions are based on social media, online presence, digital footprint. I tell kids at an early age, Google is the new resume and people are gonna Google you and they better like what they say.
Lainie Rowell: This is great news in the way of democratization and if you have any way to get to a device, get to a library and log on. If you have your own personal device, this is a great message and great news filled with hope for again just leveling the playing field. And so I'm so excited for this.
Stacey Ross Cohen: Yes. Also, like, I love what you said before, these influencers can also gain something for it because as they're posting and I know you're like, wow, look at this post.
And it doesn't always have to be these gorgeous photos of them on the red carpet. Right? It could also be I am so grateful to my followers. As a gift for all of you, please download my 10 tips for blah, blah, blah.
Do you know what I mean?
Lainie Rowell: I do, and you mentioned this earlier, it's not transactional. I think there's a fine line there and it's not transactional, but I think that the people who do really well, as influencers in the social space are very authentic.
Stacey Ross Cohen: Yes.
Lainie Rowell: Or at least very good at coming off as authentic in their appreciation of this community that they have cultivated. And it's, well thank you for liking and following, and here's what I wanna give back to you in not a transactional way. What I observe of the most successful ones they're genuinely caring about the stuff they're doing it, and it even could be for something silly or funny, but they feel like they're bringing joy to people and they just are so happy you're helping 'em put it out there.
Stacey Ross Cohen: Yes. And that to me is the essence of gratitude. I love what you just said. It's bringing joy to people brings joy right back to you.
Lainie Rowell: Yep. Exactly. Exactly. Oh my goodness. Okay. Well, I know I have to be sensitive to your time, so I'm gonna ask you to do two more things. So first off, would you please give your own shout out.
Stacey Ross Cohen: Well, I would have to say with my book coming out in about 10 days, it would have to be my whole team of amazing people that are supporting the book. My husband, my two daughters my book publisher, the contributors. People like yourself that gave me testimonials. I have so much gratitude for those people, without a doubt.
Lainie Rowell: Oh, well, let me just tell you. Endorsements, blurbs Amazon reviews, whatever you wanna call it, that is one of my love languages. I get so much joy amplifying how great something is, and I would never do a five star review for something I didn't actually love. I know people hear me talk about how I do five star reviews a lot, and it's not that I'm just handing them out like candy.
I only do it when it's something that I believe in because once you attach your name to it, you're saying, I agree with this. And so when I read your book, I was like, oh yeah, she went the way that I was hoping she would go. I am so happy. And again, I learned stuff, so I'm very, very happy that I had that opportunity.
Okay. Last thing and then I know I'm watching the clock, y'all I'm a taskmaster. I'm sorry. But this is very important because people are gonna wanna connect with you. So Stacey, what are the best ways for people to connect? I'm gonna guess LinkedIn's in there and maybe some other social media, and I will put a link to the book in the show notes.
Stacey Ross Cohen: Oh, I so appreciate that. I would say actually Instagram, s t a c e y, Ross Cohen. So it's @StaceyRossCohen.
Lainie Rowell: I'm gonna make sure that's in the show notes as well. So if you're like me and you like to just be able to touch on or click on things, go right to the show notes right now. It's gonna be a lot easier than trying to remember.
I'm not very good at processing things that I hear, so I like to be able to just go right to those link. It's gonna be in the show notes.
And it always sounds a little funny when I use the word grateful cuz it's pretty high in rotation, in my vocabulary. But it really is a gift you're giving, allowing everyone this opportunity to be not only successful, it's wellbeing. It's actually a fulfilling life.
Not just what some people would traditionally think of as successful. To me, successful is a fulfilling life in service of others that brings you joy, right? And that to me is what you're offering. And I hope people are are ready for that amazon click. The book link will be in the show notes too.
Stacey Ross Cohen: I just wanna express my Gratitude to you because. It's so powerful. What you are doing is so powerful, spreading the word of, of Gratitude and not everybody really understands like what Gratitude is and what the benefits are. So, I love what you're doing.
Lainie Rowell: You're so kind, and it's been the most joyous journey of my learning life and just my life in general, to be honest.
So I'm so happy to share it with you and everyone listening and anyone reading the book, and I'm gonna let you go. But Stacey, thank you so much for your time. I can't wait to get this out to everyone,
Stacey Ross Cohen: And I so appreciate you.
Lainie Rowell: Thanks for listening.
Stacey Ross Cohen: You are the best.
Lainie Rowell: See, we're gonna just get caught in a gratitude loop here.
Stacey Ross Cohen: I know. You know, I know. That's so, that is so funny. I love it.